In an industry with sky-high failure rates—almost 60% closing their doors within the first year—every element of your restaurant business, from front-and-back of house operations, to customer service, menus, and marketing must be in-sync. By integrating technology to bring these pieces together, restauranteurs are beating the odds with flourishing businesses. Let’s look at five major barriers to success to see how technology can help your restaurant to succeed.
It’s grueling and tiring work
The days are long, the costs are high, and the emotional toll these factors take can be an enormous burden, especially if you’re the sole-proprietor. It can be easy to throw in the towel in the start-up stage unless you have integrated technology to help support your business and train your staff, along the way.
No systems—all day
You have an amazing location, an unforgettable menu, and on-point decor but your systems aren’t streamlined, and confusion is the mode of operation for your front-and-back of house. The only way to succeed is to implement a tech solution to bring greater efficiency to your operations.
Marketing is an after-thought
By the time you build the location, create and source the menu, staff it, and open the doors, marketing is often overlooked. You need to embrace available technologies to bring customers in the door who are already engaging with your brand online.
You leave a bad taste
As a restauranteur, more than anything, you are in the business of customer service. Just like a dead plate, a bad review or an unhappy customer can be the difference between success and failure. Whether customers are dining-in or grabbing food and beverages to-go, your job is to ensure a flawless experience that leaves your customers wanting more; and, a way to easily repeat the experience.
Your staff is in the weeds
Your restaurant is only as good as the team you create and the training you provide. It all comes down to technology that helps you support your staff—from placing orders and tracking inventory to cost analysis, and beyond.
A user-friendly mobile app for customers that makes it easy to place orders and build critical relationships is often a make-or-break finishing touch for restaurants of all sizes. Whether you’re a local sandwich shop or multi-location franchise, reviewing your systems and implementing technology solutions can help ensure longevity in an industry that is as challenging as it is rewarding.
Moduurn: Your brand your app
Moduurn is a cloud-based mobile ordering app. Completely customizable, Moduurn gives you a mobile app that extends your restaurant onto your customer’s mobile phone while offering easy integration with your existing POS systems. With customizable menus, you have the power to share daily features with your customers while giving them the opportunity to skip the lineup. Plus, you get insight into important customer information to help future-proof your business. Don't be shy, take a look.